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NARS Afterglow
Liquid Blush
Spark AR | After Effects | Photoshop
BRIEF:
To create an innovative, thumbstopping mobile ad promoting NARS' new 'After Glow Liquid Blush' to the UK market.
KEY INSIGHTS:
Customers don't just purchase products; they're seeking solutions. When shopping for beauty items, the result is key, which is why before-and-after images, shade selectors, and testimonials are so effective for advertising beauty products.
OUTCOME:
An AR animation allowing users to virtually try on NARS' new 'After Glow Liquid Blush' shades. The design and animation incorporate NARS' premium videography and distinct aesthetic, while the AR filter works to minimize barriers to purchase by allowing users to try on the blush shades virtually before making a purchase.
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