Vitaminwater Find
Your Flavour
After Effects | Photoshop | Devs Team
BRIEF:
To create an interactive mobile ad, utilising the 'shake' functionality on mobile devices, that showcases Vitaminwater flavours as well as the bold and modern branding.
KEY INSIGHTS:
Unlike other water brands, Vitaminwater's branding is bright, bold, and modern, designed to stand out on the shelf. It appeals to health-conscious individuals, fitness enthusiasts, and those who appreciate a trendy approach, often attracting modern and creative consumers.
OUTCOME:
An interactive animation where users can 'shake' their device to unveil the Vitaminwater flavour destined for them. Each flavour showcases its own powerful and bold personality, appealing to diverse individuals and various aspects of our daily lives. The animation style mimics the bold and vibrant branding that sets Vitaminwater apart from the crowd.