SELF-INITIATED BRIEF:

To create a digital campaign aimed at raising awareness about plastic pollutions in our Oceans. 

KEY INSIGHTS:

Every year, millions of tons of plastic enter the oceans, and it's predicted that by 2050 there will be more plastic in the ocean than fish.

Urgent action is needed, and it is crucial that people understand the reality of this predicted future and the steps they and those in power can take to prevent this from becoming actuality.

OUTCOME:

A print series that illustrates the growing effect plastic is having on our marine life and our predicted future.

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Each section of the print represents a different point in time: two for the past, two for the present, and two for the future. As you move across the print, you can see the buildup of plastic and the reduction of marine life.

This print was later adapted into a moving image to further illustrate the plastic problem.