Client Name: 

 

Beauty by Sadie

The brief:

 

To modernise Beauty by Sadie's branding, whilst maintaining the original aesthetic.

The solution:

 

Beauty by Sadie is a small, local salon that prides itself on a personal and friendly atmosphere. The original branding consisted of a pale pink and green colour scheme, with Beauty by Sadie written in Filmotype font, and all additional font in Futura Arabic.

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To modernise the branding, I designed a new logo, business cards, gift cards, and social assets, that all keep the pink and green aesthetic, but using more vibrant shades.

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I designed the logo with a fun, hand-drawn font and chose Mrs Eves for all additional copy, so the new branding reflects the authentic, feminine, and friendly service at Beauty by Sadie.