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Beauty by Sadie is a small, local salon that prides itself on a personal and friendly atmosphere.

In order to use social media organically as a platform for growth and awareness, Beauty by Sadie required a rebrand.

The original branding consisted of a pale pink and green colour scheme, with Beauty by Sadie written in Filmotype font, and all additional font in Futura Arabic.

To modernise the branding, I designed a new logo, business cards, gift cards, and social assets.


All assets maintain the pink and green aesthetic, but using more vibrant and 'thumb-stopping' shades.

I designed the logo with a fun, hand-drawn font and chose Mrs Eves for all additional copy, so the new branding reflects the authentic, feminine, and friendly service at Beauty by Sadie.

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