KEY INSIGHTS:

Inside Out is an animated film that helps to address complex emotional themes to children, in a fun and playful way, using characters and memory orbs to represent our core human emotions. The target audiences are families and children, and the characters and memory orbs are key to explaining the emotional themes.

OUTCOME:

A gamified mobile ad where users must tap on the character circles as they appear to collect all the character memory orbs. The game ends when all the memory orbs have been collected, showcasing the importance of each of our emotions and how each emotion is essential. To enhance engagement and interaction, the game also unlocks the movie trailer.