The brief:

 

To promote good mental health and well-being by encouraging people to take more time out for themselves.

The solution:

 

A 2020 well-being Calendar, designed to schedule in 'time out' with 52 scratch-out activities, one each week of the year.

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Each week of the year has a different and seasonal activity, that can all be achieved without spending money (having a long bath, listening to a podcast, etc).

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By scheduling 'time out' into a calendar, it encourages people to think of this time as essential... like it's part of their weekly routine.

 

The 21cm x 21cm square design means it is suitable for both desk and wall displays.