Singapore Airlines is known for its excellent service, comfortable in-flight experience, and a range of cabin options. Rather than focusing on price, they highlight the value of the services and benefits passengers receive onboard. The airline is looking for an ad concept that can be used across multiple platforms, reinforcing their brand’s key benefits.

OUTCOME:

Building on the popular trend of passengers capturing window seat photos, I developed a concept that flips the usual perspective. Instead of focusing on the view outside the window, this concept highlights the view inside the cabin, showcasing the comfortable and luxury in-flight experience. With the tagline 'What a beautiful view' being the core messaging I developed for the ad series, this fullscreen ad firstly showcase this reversed imagery, and then allows the user to ‘tap’ to go inside the plane. Inside, the user is then able to pan across the screen and click to see more about the luxury service and benefits onboard.