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Lexus Electric
Car

After Effects   |   Photoshop   |   Devs Team

BRIEF:

To create an innovative, thumbstopping mobile ad promoting the new Lexus All Electric RZ 450e.

KEY INSIGHTS:

Many consumers are becoming more conscious of the environmental impact of their purchases. While some prioritise environmental factors, they are often unwilling to compromise on aesthetics. Style and image remain significant factors for many consumers.

OUTCOME:

An animated mobile ad showcasing the new Lexus RZ not only as an electric car but also as a stylish and modern choice. The unique, interactive color selector animation enhances the innovative feel of the brand while showcasing the color options. The gallery feature then prompts consumers to find out more about the car's features. The overall design and animation style elevate the premium style.

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