Client name:

 

The Palmers Arms

The brief:

 

To create a logo for the pub's new outdoor horsebox bar 'BIT on the side'

The solution:

 

The Palmers Arms is a country pub and restaurant. The pub's interior combines modern decor with15th Century roots.

The logo for the 'BIT on the side' needed to incorporate the name, the image of a bit and fit inside the rectangular frame on the front of the horsebox. 

I created several composition ideas. The final logo design is a simple and symmetrical composition, that fits well within the rectangular frame. I used a vintage-inspired font and clean line drawn bit, to compliment the modern vintage style of the Palmers Arms.