Client name:

The Palmers Arms

The brief:

To create a logo for the pubs new outdoor horse box bar 'BIT on the side'

The solution:

The Palmers Arms is a country pub and restaurant. The pubs interior combines modern decor with15th Century roots.

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The logo for the 'BIT on the side' needed to incorporate the name, the image of a bit and fit inside the rectangular frame on the front of the horse box. 

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I created several composition ideas. The final logo design is a simple and symmetrical composition, that fits well within the rectangular frame. I used a vintage inspired font and clean line drawn bit, to compliment the modern vintage style of the Palmers Arms.