To create a social media campaign that raises awareness about endangered animals.
I created a series of illustrated Gifs to raise awareness about endangered animals and illustrate how we must adapt, for these animals to survive.
Each gif has been designed as a graphic-style animal headshot, that uses motion design to demonstrate why that animal is endangered.
There are 26 animals in the series - one for every letter of the alphabet.
By creating an alphabetical series it enabled me to create a clear social strategy, whereby one animal a week can be posted on social.
Each gif is formatted for both Instagram grid and Instagram story, and each story asset provides further information about that animal and CTA to learn more.
This social strategy aims to improve social engagement and direct viewers to a donations website.
Each gif has also been formatted as a static image, suitable for print, with the idea that once all 26 animals have been posted, they can then be released as an animal alphabet print, to raise additional funds.