To create a social media campaign that raises awareness about endangered animals.
To go through each letter of the alphabet, and create an illustrated GIF for an endangered animal, starting with 'A: The Asiatic Cheetah'.
Each gif shows a graphic style animal headshot, that visually demonstrates why that animal is endangered. For example, the Asiatic Cheetah gif represents how anthropogenic expansion of architecture is overtaking the cheetahs natural habitat.
Each gif is formatted for both instagram grid and instagram story, and each story asset provides further information on that animal.
This campaign could be used by charitable organisations, whereby one animal is posted on social a week. Once all 26 animals have been posted, they could then be released as an animal alphabet print, where the profits go towards an endangered animal, of the buyers choice.